GO-TO-MARKET STRATEGY
uberX Launch in New Orleans
Led local go-to-market strategy for launching uberX low cost ride sharing product in New Orleans. The integrated campaign included content across all channels — email, social media, web, influencer, and PR. I worked with local musical legend Kermit Ruffins to be our "Rider Zero" or first in-market Uber rider. I also worked with our PR lead to position Uber's launch as a driver for economic growth and increased mobility in the community — key messaging points that I knew would resonate in our challenging regulatory environment in New Orleans.
1M trips in the first 7 months of operations
Strong engagement with campaign content
