Advocacy
Let’s Geaux Louisiana
I worked cross-functionally with Public Affairs, Legal, and Operations teams to create a marketing campaign plan and budget to support state legislation for ride-sharing in Louisiana in 2017 and 2018. I led execution of key marketing tactics for the campaign including direct messaging, paid social, partnerships, and grassroots advocacy. Insights I gained from the 2017 campaign informed my approach for 2018 — focusing much more heavily on establishing third party advocates through the Let’s Geaux Louisiana Coalition and elevating the voices of driver-partner supporters at key legislative sessions and at a press conference attended by legislators and media outlets.
7M campaign impressions on paid channels
Statewide earned media coverage - TV and Print
