B2B & Account Management
Uber for Events
Developed and managed B2B marketing strategy to promote UberEVENTS product and revenue share program to event and conference planners. My outreach materials were tailored to include best practices for various use cases. Once a partnership was established, I worked closely with conference and event planners to optimize their use of the product, and develop custom materials at strategic touch points to promote Uber to their attendees. I worked with a wide variety of events and conferences in Louisiana including the Sage Summit, National Charter Schools Conference, LSU Alumni Association, and the New Orleans Food and Wine Experience.
Managed relationships with 104 total events and conferences in Louisiana
Conferences generated 115 redemptions on average at 50% conversion to trip
