Affiliate Marketing
Hospitality Affiliate Program
I managed an affiliate program for hotels, bars, and restaurants to promote Uber to their customers throughout the Gulf Coast region. I customized the value proposition of the program for various affiliate use cases, and created action plans for integrating Uber into guest touch points - including digital channels and physical promotional cards. I created custom graphics and content for affiliates to use on their digital channels. I also developed training materials for staff, and set up sessions to train staff members on the program and how to answer basic questions about Uber.
Hotel affiliate program generated 70+ new rider signups per property per week
Affiliate channel grew to contribute 5% of all weekly signups
